Question 1

What kind of UGC content do I create?

Accepted Answer

I mainly create 30–45 second vertical UGC videos for Instagram, TikTok, Facebook and other social media channels. I make voiceover videos, product demos, storytelling formats, lifestyle videos and direct-to-camera content. What matters to me is that a video feels natural and fits into a real person’s everyday life instead of sounding like a rehearsed ad.

Question 2

Where can the content I create be used?

Accepted Answer

UGC content can be used on Instagram, TikTok, Facebook, a brand’s website, online store, landing pages, newsletters and other digital channels. Organic use on the brand’s own channels is included in the video price. If the video is used in paid advertising, such as Meta or TikTok ads, paid usage rights are added.

Question 3

Do I also create videos for paid advertising?

Accepted Answer

Yes. I also create UGC videos for Meta, Instagram, Facebook, TikTok and other paid campaigns. Indefinite paid advertising usage rights cost an additional €50 per video.

Question 4

Do I create content for audiences aged 30+?

Accepted Answer

Yes, and I consider it one of my strengths. I am 37, and the real customers of many beauty, wellbeing, home, food, service and lifestyle brands are 30+. This age group is still seen less often in UGC even though they make purchasing decisions every day. I can speak to this audience as someone who belongs to it, without trying to play someone younger or different.

Question 5

Do I only work with Estonian brands?

Accepted Answer

No. I create UGC content for both Estonian and international brands. When an international brand wants to enter the Estonian market, it often needs content and advertising that speaks to local customers in Estonian. I can help create Estonian-language UGC that feels natural to an Estonian audience rather than like a translated ad.

Question 6

Do I develop the video idea and script myself?

Accepted Answer

Yes. I can work from a brand’s existing brief, or I can develop the angle, structure, hook and voiceover script myself. If the brand already has a clear message or campaign idea, I help shape it into something that sounds natural and that people will actually want to watch.

Question 7

Can I create different versions of one video?

Accepted Answer

Yes. One main video can be turned into different versions by changing the hook, call to action or part of the script. This is especially useful for ad testing when a brand wants to compare which version performs better. An additional hook costs €5.

Question 8

How quickly will a UGC video be ready?

Accepted Answer

A video is generally ready within two weeks after I receive the product, service access or other necessary material. We agree on the exact schedule at the start, as it depends on the number of videos and the scope of work.

Question 9

Will I also post the video on my Instagram or TikTok account?

Accepted Answer

If you would like me to. A UGC collaboration does not automatically mean the video will appear on my own channels, but I can publish it on Instagram or TikTok or create a collaboration post. Publishing on my channel is listed as a separate extra in the pricing.

Question 10

Do I offer longer-term UGC collaborations?

Accepted Answer

Yes. A longer UGC collaboration works well for a brand that regularly needs new content for Instagram, TikTok, advertising, an online store or other channels. A 3-month collaboration includes a 15% content creation discount, and a 6-month collaboration includes a 25% discount.

Question 11

Can I create content without a physical product?

Accepted Answer

Yes. UGC does not always have to mean holding a product. I can also create content for apps, online services, platforms and other digital services when their use or value can be shown or explained naturally in a video.

Question 12

Which brands are the best fit for my style?

Accepted Answer

My style is best suited to brands that want clean, considered UGC content without making the video feel overly staged or promotional. Beauty, wellbeing, home, food, family, service, property and lifestyle brands are an especially good fit. Most importantly, the product or service needs to be something I genuinely believe in.

Question 13

How does a UGC collaboration begin?

Accepted Answer

Tell me briefly about the brand, product or service and what kind of content you need. If you already have a brief, campaign idea, preferred channel or ad format, you can include it right away. From there, we can work out which video, scope and usage fit best.

Question 14

What does the price include?

Accepted Answer

The UGC video price includes developing the idea or working through the brief, filming and editing. Depending on the video, I also add a voiceover and subtitles. Organic use on the brand’s own channels is included; paid advertising usage is added according to the price list.

I like content that
feels natural, not perfect.

Let’s get to know each other.

Clients

Selected videos

Pricing

Base prices

1 UGC video

3 UGC videos

5 UGC videos

Extras

Paid usage rights

Posting on my social media

Additional hook for a video

Long-term collaboration packages

3 MONTHS

3 videos + 3 photos / month

6 videos + 6 photos / month

8 videos + 8 photos / month

6 MONTHS

3 videos + 3 photos / month

6 videos + 6 photos / month

8 videos + 8 photos / month

Frequently asked questions

I like content thatfeels natural, not perfect.

Let’s get to know each other.

Clients

Selected videos

Pricing

Base prices

1 UGC video

3 UGC videos

5 UGC videos

Extras

Paid usage rights

Posting on my social media

Additional hook for a video

Long-term collaboration packages

3 MONTHS

3 videos + 3 photos / month

6 videos + 6 photos / month

8 videos + 8 photos / month

6 MONTHS

3 videos + 3 photos / month

6 videos + 6 photos / month

8 videos + 8 photos / month

Frequently asked questions

01What kind of UGC content do I create?

02Where can the content I create be used?

03Do I also create videos for paid advertising?

04Do I create content for audiences aged 30+?

05Do I only work with Estonian brands?

06Do I develop the video idea and script myself?

07Can I create different versions of one video?

08How quickly will a UGC video be ready?

09Will I also post the video on my Instagram or TikTok account?

10Do I offer longer-term UGC collaborations?

11Can I create content without a physical product?

12Which brands are the best fit for my style?

13How does a UGC collaboration begin?

14What does the price include?

I like content that
feels natural, not perfect.